About HCX

Unlocking Business Excellence in Healthcare

HCX Coaching is one of the leading organizations in training, coaching, and consulting dedicated to helping healthcare companies achieve commercial excellence through capability development.

Our team of experienced experts supports both Vietnamese and multinational healthcare companies in building customized training systems that enhance business performance and drive long-term success.

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The HCX Coaching Difference
TRAINER

HCX Coaching is powered by a team of expert coaches who:
Possess strong foundations in both healthcare and business.
Have 15–20+ years of experience at leading multinational pharmaceutical companies.
Are certified and highly skilled in professional coaching.

PRACTICAL

HCX Coaching applies its unique HCX Methodology:
H – Hands-on learning through continuous practice (80%)
C – Capability improvement through real-life demo videos
X – Excellence in self-performance and video-based assessment

MATERIAL

HCX COACHING offers a specialized library of materials:
Up-to-date content on sales, business, and pharmaceutical management
Materials tailored to each company and industry
Created by leading coaching experts

TRAINER - PRACTICAL - MATERIAL

HCX Coaching – A leading company providing tailored training services for the pharmaceutical and healthcare industries.
Our philosophy "TRAINER - PRACTICAL - MATERIAL" is the key to unlocking the outstanding performance you’ve been looking for.

Coaching Expert

Ms. Le Thi Mai Lan

Master Coach and Co-founder

Mr. Bui Do Nguyễn

Master Coach and Co-founder

Ms. Can Hoang Nguyen Khanh

Master Coach and Co-founder

Excellence
We are committed to delivering high-quality services that help our clients achieve their business goals and drive long-term success.
Integrity
We operate with honesty, ethics, and the highest level of professionalism.
Collaboration
We work closely with our clients to understand their specific needs and challenges, and develop tailored solutions that drive business success.
Innovation
We are committed to constantly innovating our services to meet the evolving needs of our partners and the market.

Core Values

We are committed to delivering high-quality services that help our clients achieve business success.

Core Values

We are committed to delivering high-quality services that help our clients achieve business success.

Excellence
We are committed to delivering high-quality services that help our clients achieve their business goals and drive long-term success.
Integrity
We operate with honesty, ethics, and the highest level of professionalism.
Collaboration
We work closely with our clients to understand their specific needs and challenges, and develop tailored solutions that drive business success.
Innovation
We are committed to constantly innovating our services to meet the evolving needs of our partners and the market.

Elevate your commercial excellence

Vision & Mission

Our vision is to become a leading organization delivering coaching, training, and consulting services to healthcare businesses that seek to strengthen their business capabilities.

Our mission is to help partners enhance business performance and achieve long-term success through specialized solutions that unlock breakthrough capabilities — a critical factor for success in the healthcare industry.

HCX COACHING

4 CORE SOLUTIONS

01. COMPETENCY ASSESSMENT: Helps evaluate individual skills, identify talents, guide career development, and support organizational decisions by aligning skills with job requirements.

02. CONSULTING: Provides strategic direction and practical recommendations to help businesses define focus areas, improvement metrics, and develop core team capabilities for success.

03. TRAINING: Designed to help businesses enhance the skills and knowledge of their leadership and sales teams to succeed in the highly competitive healthcare sector.

04. COACHING: Experienced coaches deliver tailored coaching programs to boost both individual and team performance within the organization.