“From ‘Salesperson’ to ‘Pharmacy Consultant’ – A Journey That Must Be Measured by Data”

In recent years, the role of OTC Medical Sales Representatives (MSRs) has evolved significantly.
Pharmacy customers no longer wait for someone to simply “introduce products” — they now seek collaboration with professionals who truly understand the products, can recommend effective assortments, and handle issues with precision.

Your business also expects MSRs to:
• Suggest product portfolios based on each customer’s potential
• Handle objections swiftly and logically
• Communicate confidently and build trusted relationships with pharmacy staff

But how can you tell whether your MSRs have reached the Intermediate or Advanced level?
• Who communicates professionally but still lacks full confidence?
• Who understands theory but struggles to apply it in the field?
• Who needs coaching on objection handling? Who should improve in customer analysis?

Without measurement, every conclusion is just an assumption.

The Solution

HCX Coaching has developed a competency assessment tool based on 8 Core Competencies, with a special focus on two key dimensions:
Proficiency Level and Confidence Level.

This enables you to:
• Clearly identify the current competency level of each MSR
• Design tailored L&D roadmaps based on real needs
• Combine coaching, mentoring, and post-training measurement using data-driven insights

Who Should Attend?

• OTC Sales Leaders looking to transform their teams
• BHR, L&D, and Sales Training Managers designing effective training and coaching programs
• ASMs/FLMs who want to coach based on competencies, not intuition

At the Workshop on November 14, 2025, You Will Experience:

• A competency diagnosis framework aligned with international standards
• A 4-level competency scale: Foundational – Intermediate – Advanced – Expert
• Demo benchmark reports analyzed by team, region, and individual

Turn your team’s pharmacy consultation journey into a competitive advantage.
If you want to upgrade your team, start with competency data.